[Strategy Spotlight] How to Have a Rockstar LinkedIn Profile with Mary Fain Brandt

LinkedIn seems to be that one social media platform where most entrepreneurs have a profile, but don’t know how to use it properly and for their advantage. In this episode, Mary Fain Brandt of the LinkedIn Bakery, breaks down all of the confusion and barriers that entrepreneurs may have when using LinkedIn. She shares how to have a rock star profile on LinkedIn that attracts your best clients. Tip 1: There’s a difference between being "on" LinkedIn and being "active" on LinkedIn -If you aren't active you won't get any results. You have to keep your information up to date and interact with your connections. Tip 2: If you have a business you need a Business LinkedIn Page - Have a business page and your logo will populate on your page. Also having a business page adds a level of credibility. Tip 3: 3 things you need to have a RockStar Profile -Have a Custom URL -Updated headshot and banner image -Have a Hot Headline: who do you serve, how do you serve them and what is the value in what you do. Tip 4: What not to do on LinkedIn (aka- being a salesy troll) -Don’t send spam messages. Check out their page to see if they are actually a good connection Tip 5: Ads- do they work? Should you use that $50 credit that Linkedin sends you? -No, not worth it. Save your time, money and frustration.

Om Podcasten

Welcome to the Fab Fempreneurs Podcast Show, where women entrepreneurs at all stages of business come to get tips, strategies, real guidance, and support to grow their business. Host Sara Clark-Williams is a business coach for women who desire to make more money, make a bigger impact, and have more fun! Through her international online Sweet Spot Membership Club, UPGRADE Mastermind, annual group coaching program, and private coaching, Sara guides and supports women to be in the SWEET SPOT of their business- getting the greatest possible RESULTS with the greatest EASE. You can find out more about creating your sweet spot business at FabFempreneurs.com In our Feature Fempreneurs episodes Sara chats with growth-minded female entrepreneurs who share success stories, expert insights, tips, tools, strategies, and REAL TALK about the fempreneur journey. Sara also shares Strategy Spotlight episodes focused on ONE actionable success strategy, and Book Review episodes with selection of key ideas and action steps from the book to build your business and enjoy life more. Popular topics include: Revenue generation, marketing and sales strategies, goal-setting, business vision, passion and fulfillment, leadership, designing and pricing service offerings, building capacity, self-leadership, and pivoting in business.