Your Brand Matters - Mike Poznansky - S1 E2
A way to stand out as a flight training entrepreneur is by being intentional with your brand! Have what you do mean something to your clients. Focus on what made you get into this in the first place and become a flight training entrepreneur. The process of developing your brand may feel intimidating or unapproachable. It doesn't have to be. This is an iterative process. You aren't writing your final manifesto to forever be set in stone. Great brands evolve over time and yours will too. Here's a simple framework to get you started. Let's break down the process into three buckets: i) thinking ii) doing iii) feeling Thinking is about how your brand is perceived to the outside world. What do you want to be known for? What do you hope will other people will say when asked about you or your offering? Doing is about defining what your goals are. What are your objectives? What does success look like for you? Last and far from least is feeling, which is more emotive and requires a little self-reflection. Why are you doing this? What gets you out of bed in the morning? By: Mike Poznansky Mike is the Founder and Managing Director of Neato - a marketing agency that connects some of the world's most valuable brands with their future audiences. Mike is also a pilot and incredibly passionate about aviation. He contributed this piece as part of his commitment to helping the aviation industry further its reach and impact. You can download the branding frame work provided by Mike in the show notes or by joining our facebook community. Thank you for being with us in the lab today, join our face book community by following us @FlightSchoolBusinessLab or click the link in the show notes. If you liked this episode please subscribe, leave us a review and share with your friends. For a new podcast like ours it means a lot when you share and engage! We look forward to seeing you next time in the lab! www.facebook.com/flightschoolbusinesslab Al Waterloo - @al.waterloo Amy Voss - @tri_everywhere