993: Agile Marketing: It’s More Than Just a Buzzword
If you’re looking to adopt agile, before you go out and start learning software development like Scrum, you need to get aligned around the desired outcome you’re looking for when adopting.We speak with Jim Ewel, Trainer, Coach, and Author of The Six Disciplines of Agile Marketing, about why agile is more than just a buzzword and gaining alignment within your organization. What we discussed:Why agile marketing has not been well understoodIncreasing the pace at which Twitter does testingShifting marketer mindset with cultural shiftFocusing on the right logistics with meetingsThe major pillars of agile marketingThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.