Recognizing When Company Alignment is Off: Tips & Strategies
When a company doesn’t have alignment, it’s easy to see; such as one person sucking the air out of the boardroom. Or maybe it’s a company experience that changes the minute you move from prospective to active customer. But then, how do we fix this? How can we help companies see the true benefit of removing departmental silos? If you’re looking to scale, alignment is an absolute.We speak with Kelly Ford Buckley, General Partner & Fintech Investor at Edison Partners, and Jay Baer, Founder of Convince & Convert, about boardroom pet peeves, who owns go-to-market, customer education, and why companies fail.What we discussed:KellyWhere customer success fits into go-to-market strategyThe right time for revenue operations to drive business operations The perspective change as a general partner around go-to-market & who owns itProblem, product, & platform product fitJayUnderstanding the uncertainty gap & customer successEmbracing company criticism & the flywheel effectWhy unhappy customers are your most important customersCheck out this resource mentioned in the episode:MOVE: The 4-Question Go-To-Market FrameworkThis is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.