Episode 7: Designing what the customers want with Gareth Webb and Arend Weil

Product Development is typically the whole process of bringing a product from concept or idea through to market release and beyond. So product designers and engineers need to understand how various components and subsystems work together in a product to ensure that it functions properly and meets the desired specifications. This requires knowledge of not only the individual parts but also how they interact with each other and with the environment in which the product will be used In this episode, Richard Howells and Sin To discuss with Arend Weil and Gareth Webb what is means to design a product what customers want. And how a partnership can leverage more advantages and benefits to the customer.