Kelly Simmons: On what sponsors are looking for in women’s sport

Today’s guest, Kelly Simmons MBE, is leading the transformation of professional women’s football in England as the Director of the Women’s Professional Game at the FA. Kelly oversees The FA Women’s Super League, FA Women’s Championship, FA Women’s National League and the Women’s Pyramid of Football. Kelly’s been an extraordinary trailblazer for the women’s game, having spent over 20 years at the Football Association. Kelly was previously The FA Director of Participation and Development, overs...