Founder Nicole Wegman on making Ring Concierge 'the Tiffany's of our generation'
Ring Concierge’s success since the start of the pandemic can, in part, be attributed to luck. “[Going into the pandemic] we were already digitally native, and we already had an incredible e-commerce site,” said Nicole Wegman, founder and CEO of Ring Concierge, on the latest Glossy Podcast. “And more so than before the pandemic, people are comfortable shopping online for fine jewelry, because they had no choice over the past two years.” And fine jewelry is selling: “We saw a big uptick during the peak of the pandemic for engagement rings, because couples were stuck at home together having those conversations,” Wegman said. “And now, it's the year of the wedding, so we’re seeing a ton of wedding band sales. She added, “We’ve been in a pretty good place to weather the storm.” Of course, it helped that 9-year-old Ring Concierge had a firm foundation heading into the pandemic. Wegman has self-funded the company, and it’s been profitable since year one. “We are very fiscally conservative, and we are very thoughtful in how we invest in areas we expand in, to make sure we can remain self-funded,” she said. “It's important to me to have that autonomy and to be able to make decisions that are best for the business and, most importantly, best for our customers and followers.”