004: The Recent History of Cannabis in America, 1970s-Present, with Emily Dufton

In the last episode of our podcast, we talked all about how cannabis was widely prescribed in the 19th century, fell out of favor, and was ultimately outlawed at the federal level. Today, we continue this guided tour throughout cannabis history as it ping pongs from being celebrated to vilified (and back again), and there’s no one more qualified to be our guide than Emily Dufton. Emily is a writer, researcher, and widely-published drug historian. She is a senior researcher at George Washington University’s documentary center, the managing editor of Points, the blog of the Alcohol and Drugs History Society, and the author of Grass Roots: The Rise and Fall and Rise of Marijuana in America. Today, Emily joins the podcast to talk about the changing perception of marijuana in America and its impact on our culture. You’ll learn how marijuana became a Schedule I substance as a consequence of the culture wars of the late 1960s, the rise and fall of the early decriminalization and legalization movements, and the key figures in this story who often go undiscussed when we talk about this vitally important history.   Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/04 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.