006: The Social and Political History of Prohibition with William Rorabaugh

If you dive deep into the history of federally forbidden substances, you start to see clear parallels in the history of alcohol and cannabis when it comes to how prohibitions occur (and why they fall apart). Dr. William Rorabaugh is here to talk all about it. Dr. William Rorabaugh is a Professor of History at the University of Washington. He’s also the author of several books, including The Alcoholic Republic: An American Tradition, American Hippies, and Prohibition: A Concise History. Outside of writing and teaching, he's held several distinguished positions, including Board President for the Alcohol and Drug History Society and Managing Editor of the Pacific Northwest Quarterly. Today, Dr. Rorabaugh joins the podcast to talk about how the staggering amount of alcohol Americans drank on a daily basis in the 1800s inspired the temperance and prohibition movements, how the absence of an income tax stopped full prohibition from happening until the 20th century, and why it completely failed to keep America dry. From there, he traces the history of how reinstatement led to the creation of Liquor Control Boards as we know them today and how states are now using them to regulate cannabis (and the unique challenges they face in doing so). Finally we touch on the numerous health and safety issues that he’s concerned are going under-researched as cannabis use expands in America.   Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/06 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.