007: How Maine is Preparing for Adult-Use Legalization - A Talk with Evergreen Cannabis Co

Maine legalized medical use cannabis in 1999, long before many other states. However, after adult-use cannabis was legalized by a vote in 2016, it effectively stayed inaccessible for another two years, with licenses finally going live and prohibition being lifted on December 5th of this year and retail sales not starting until March of 2020. Evergreen Cannabis Co. established themselves in Maine’s medical marijuana industry and are now preparing to shift their business to accommodate a new economic model. Co-founders Andy and Kristen Pettingill, as well as Operations Director and General Manager Sergio Hernandez have become intimately familiar with the necessary licenses, change in tax structure, and shifting legal policy that is finally bringing about transformative change. Today, the Evergreen Cannabis team joins the podcast to talk about what brought them into the cannabis industry from their culinary and medical care backgrounds, and what they’re doing to prepare for adult-use legalization in Maine. You’ll hear all about the unique hurdles they’ve overcome as they’ve built out their business, the financial challenges they’ve faced in working with bankers and investors, and how to ensure that customers have great experiences, no matter what they need.   Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/07 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.