038: How Backbone is Streamlining the Cannabis Supply Chain with Peter Huson

These days, everyone’s talking about supply chains and the challenges they’re facing when it comes to sending and receiving virtually anything from one part of the world to another. As you might expect, since cannabis is still federally illegal, it comes with its own set of challenges, and relies on complex networks that aren’t easy to untangle. Fortunately, there’s people like Peter Huson. A former rocket scientist, Peter is Chief of Operations at Backbone–a fully customizable supply chain management platform that tracks production compliance, cost of goods sold, yields, and audit reporting data in real-time. He provides producers with data-driven insights that help them scale their businesses and grow their teams. Prior to joining Backbone, he co-founded the Northern Nights Music Festival, which was the first music festival with legal cannabis sales. He is also the co-founder and COO at One Log Cannabis Business Park and Compliance Officer at Mesh Ventures, as well as a holder of over 50 cannabis licenses across the supply chain. Today, Peter joins the podcast to talk about creating new systems to solve age-old problems, the intersection between cannabis and tech, and how everything in this business can be tied back to the Grateful Dead. KEY TAKEAWAYS The key problems unique to cannabis supply chains across states and in different countries. What Backbone is doing for cannabis that Oracle and SAP are doing for other industries. Why the cannabis industry is all but guaranteed to get simpler and tighter over time–and how cannabis plants’ uniqueness challenges standardization. How Peter launched a music event with legal cannabis sales. How he foresees the cannabis industry developing in the years to come. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/38 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.