050: The 420 Extravaganja with Stump the Budtender Trivia

For obvious reasons, today is a very special episode. Happy 420, everyone! Instead of our usual interview format, we’re speaking to three budtenders in the world of cannabis. We ask each of them a handful of questions before jumping into Stump the Budtender–a game that’s exactly what it sounds like. So, who are our contestants? First up is Jessica Waldeck from Rebelle Dispensary. Focused on the intersection of wellness and cannabis, she began her career in this industry as a marketing coordinator at an infused yoga studio. Since then, she’s run two marathons, a sprint triathlon, and a 100-mile bike course, all aided and enhanced with cannabis. Second, you’ll meet Nate Frim of Theory Wellness. He’s a pioneer in medical cannabis, working to understand how the human mind works and how he can help people use cannabis to overcome their challenges. Finally, we’re joined by AK, who knows the legacy and legal markets equally well. Originally from Montclair, AK launched a delivery service in New Jersey called VibesAK, a not-for-profit dedicated to providing food and security for children in the state. In this episode, you’ll learn the day-to-day of three very different people ostensibly doing the same job in our industry and how they got there. You’ll also hear us dive deep into the science behind a number of strains, and you’ll discover some of the latest innovations in cannabis products. And last but certainly not least, get ready to play Stump the Budtender in the second part of our very special 420 “Extravaganja” episode. Enjoy! KEY TAKEAWAYS What actually happens in dispensaries–both recreational and medical–each and every business day. Why Nate doesn’t say “weed” when he talks about cannabis. The critical difference between mixologists in the alcohol industry and budtenders. How cannabis education works for consumers, given that it’s impossible to taste and spit like wine. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/50 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal

Om Podcasten

Today’s Cannabis marketers are facing the same challenges faced by the alcohol industry in 1933 when prohibition was reversed — how do you successfully market a product and navigate an industry that is on the verge of becoming legalized on a federal level? Join alcohol beverage marketing experts and founders of SoHo Experiential, Rick Kiley and Jeff Boedges, as they interview economists, historians, entrepreneurs, legal experts, and more! Listen in as they track the path to a “Green Repeal”, through the lens of alcohol beverage professionals familiar with the trials and tribulations of marketing a “sin-dustry.” Through the podcast, listeners will get an excellent understanding of the Cannabis industry, how it will be governed, and how to successfully navigate the challenges of marketing a successful product in a heavily restricted industry.