119. Building Strong Small-Town Businesses with Aly Robins

Strong small-town businesses are the backbone of our communities, and when our local small businesses are thriving, so are we. Aly Robins is a rural resident, business coach, and marketing expert and she joins us in this grab-a-pen episode all about business foundations, marketing, mindset shifts, and how small-town businesses can use all of them to put themselves on a path to growth and success.    Seriously, grab a pen and some paper, you’re going to want to take notes!    About Aly: Aly Robins is a digital marketing strategist and business coach for agriculture and rural businesses. She grew up on a ranch outside of Helena, Montana, and got a bachelor's degree in rangeland management. After feeling unfulfilled working at her 9-5 job, she decided to take her marketing business full-time. Now, she helps her clients set up their business for sustainable growth so they can have a bigger impact on their family and community. She believes that when you can make good money you can then do amazing things in your life and for others around you.   In this episode, we cover: What good marketing is and why you need to do it What a marketing funnel is and how you can use it in your business How to take yourself out of the equation to better serve your customers and grow your business The four foundations of business Why small towns should care about any of this! Links and Resources Mentioned: Aly’s Website: https://www.alyrobins.com/ Snowy Mountain Marketing: https://snowymountainmarketing.com/