63. Community Response to COVID-19 with Lee Schwartz of Small Town Labs

On today’s show, we’re joined by returning guest, Lee Schwartz, founder of Small Town Labs, to discuss some ideas that communities could consider when dealing with the economic fallout of COVID-19. Lee Schwartz, founder of Small Town Labs, a business dedicated to supporting the economic development of small towns, joins us to discuss different approaches that community leaders, individuals, and business owners might try to deal with the challenges of the mandatory business closures due to COVID-19.  In this episode, we tackle… What has been one of the key lessons you’ve learned while growing The Midwest Girl? According to Marissa, it all took a lot longer to build than they originally thought or hoped it would and while that could be defeating if you took it out of context, the way The Midwest Girl has grown over time is a much more accurate portrayal of the journey of building a brand. Listen to this episode to hear more about: The blessings of being in business with a relative (Marissa runs The Midwest Girl with her older sister, Marah) What it takes to build a following of people who act like brand ambassadors How to grow a brand purposely and mindfully How to deal with change as a company