Katheriin Liibert - Head of Marketing at Outfunnel - How To Grow Your SaaS Biz As A Solo Marketer
Katheriin Liibert is Head of Marketing at Outfunnel and in this episode we’re talking about how to grow your SaaS business as a solo marketer. Katheriin joined Outfunnel as the first, and currently, only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer? Katheriin shares her experience on what's worked for her, including: - how you should set expectations for marketing and work with your CEO & founders - why you should create a 100 day plan (but still get quick wins) - how to figure out which tactics and channels to focus on - how to work with freelancers and agencies - how to scale your team in future Links Outfunnel >> https://outfunnel.com/ Thinking, Fast And Slow by Daniel Kahneman >> https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward