Nick Harley - VP of Growth at Raygun - Bootstrapping To Become A Multi-Million Dollar SaaS Company

Nick Harley is VP of Growth at Raygun and in this episode we’re talking about how Raygun bootstrapped their way to become a multi-million dollar SaaS business all the way from the remote location of New Zealand. Not all SaaS marketing teams have VC funding behind them so we caught up with Nick to hear how their small marketing team of four people helped Raygun bootstrap their growth. Nick discusses: - The challenges of working from a remote location like Wellington, NZ - How they make every penny count by measuring marketing performance with attribution models & LTV to CAC ratios - The channels working for the Raygun marketing team - Their current team set up - Whether you should hire generalists or specialists - The challenges of marketing to technical audiences Links Raygun >> https://raygun.com/ Radical Candor >> https://www.goodreads.com/book/show/29939161-radical-candor --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Om Podcasten

The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Seija Lappalainen and Reeta Westman.