Rebecca Reynoso - Guest Post Program Manager at G2 - How To Run A Successful Guest Post Program

Rebecca Reynoso is Senior Content Editor & Guest Post Program Manager at G2 and in this episode we’re talking about how to *actually* run a successful guest post program. Rebecca manages G2’s editorial calendar for all guest article contributions, which combined have generated over 550K yearly website sessions, 80% of which are organic. In this episode, Rebecca discusses: - The value of guest posting - How to draft a thorough and clear set of guest post guidelines - What goes into strong guest posting editorial standards - The story of how G2’s guest post program has evolved over time - The results G2's guest post program has generated Links G2 Learning Hub >> https://learn.g2.com/ G2's guest post guidelines >> https://learn.g2.com/guest-post-guidelines Never Let Me Go by Kazuo Ishiguro >> https://www.goodreads.com/book/show/6334.Never_Let_Me_Go --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Om Podcasten

The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Seija Lappalainen and Reeta Westman.