How to Build Your Own Customer - Alex Yarijanian at ViVE 2022

It's difficult for Digital Health startups to find alignment between their innovations and the complex business realities of healthcare. That is why this show exists. We discuss it in nearly every episode.  Today's guest has a novel approach to solving that alignment problem.  Alex Yarijanian and the team at CareNodes have decided to build their ideal customer. That's right. CareNodes is an MSO and accelerator of sorts. They find promising digital health innovations and then build a market for them. They'll start a medical practice, put their own clinicians in it, negotiate contracts with health plans, align it with NCQA certifications, and more. All of this is done to ensure that the digital health innovation has the ideal landing place, and is put in the best possible position to succeed. This one is unique. I'd love to hear your thoughts on it!   For full show notes and links: https://thehcbiz.com/187-build-your-own-customer-alex-yarijanian-vive-2022/

Om Podcasten

A practical podcast on the business of healthcare w/ hosts Don Lee and Shahid Shah. The premise behind #HCBiz is that we can't "just innovate". Sure, you may have a great idea, an all-star team and execute flawlessly, but if you don't understand the complex dynamics of the healthcare business you'll never get traction. We'll identify the issues that impede change, explain why they exist and find ways to work with them, through them, or around them. In short, we'll help you create space for innovation in healthcare through technology (HealthIT | HIT | Digital Health) and workflow. We'll also explore health policy, administration and the psychology behind it all. Finally, we help you align your ideas to business incentives, market them to healthcare leaders and get the sale. Check out all of our podcasts, videos and blog posts here: http://thehcbiz.com/ Produced by Glide Health IT LLC in partnership with Netspective Media.