Buzzword, Hype, or the Holy Grail of Innovation: on Design Thinking
Design thinking often comes across as a buzzword, like a hype, like old and established methods in a new appearance. This is not entirely unfounded, the method is partly based on what has been tried and tested for a long time. But there are also innovative and exciting approaches, especially in the philosophy, in the approach, and in the processes. I discuss my point of view on design thinking and tell you my three most important takeaways.