Neither Fish nor Flesh or Transition? The IAA 2021

The vehicle industry and its products are undergoing radical change. From the combustion engine to the electric motor. From the island of disconnectivity to the rolling data producer. From manual driving to driver assistance to autonomous vehicles. In addition, there is the influence of the corona pandemic on all areas of the economy, including trade fairs and congresses. An IAA in these times and in a new location: that will be exciting. In this episode of The Human-Technology Podcast, I will talk about my impressions of the IAA 2021, of the trends that I have seen, and I am optimistic that the IAA and the auto industry will continue. Different and better.

Om Podcasten

It's about the relationship between humans and technology, about the design of technology. It's about how we can get our lives back by dropping technology addiction. Technology has two big problems: it's difficult to access and it's addicting. I want to make my listeners' lives better by opening their eyes to the design and use of technology. My goal is to change the way you look at the world and make it a better place.