The User: The Big Unknown and how to Learn more about it - Part 1

Not everyone thinks like you. In all honesty, if you're a homo technicus, very few others think like you. Alan Cooper Developers tend to expand their world, their thinking, their way of making decisions for all users. You can't blame them for that. Successful products are easy to use, users are unknown beings. Usability studies are mandatory as part of product development. In this and the next episode of the human-technology podcast, I explain how studies are planned, conducted, and evaluated.