Transparency in play: How to build trust in gaming & advertising
The IAB UK Podcast - En podcast af IAB UK
Join Venatus as they explore the dynamics of trust in the ever-changing ecosystem of gaming and advertising. They will shed light on the challenges, strategies, and opportunities for the industry when it comes to building trust on both sides of the ad supply and demand chain. From understanding in-game audiences to viewability metrics, they will uncover how the industry can continue to grow authentically while driving revenue effectively and ethically. Hosted on Acast. See acast.com/privacy for more information.