S04 EP 01: Maureen Kline, Pirelli Tire

Sustainable Business Fridays: Sustainability In the Name of Innovation & Awareness Katie Ellman of Bard's MBA in Sustainability spoke with Maureen Kline, Vice President, Public Affairs & Sustainability, Pirelli Tire North America on the role that innovation and technology plays in the present and future of the tire industry, to not only make it more sustainable but to also continue to improve performance and safety.  In addition to her work with Pirelli, Maureen also writes a weekly column on sustainability for www.inc.com.  She also chairs the board of the Tire and Rubber Association of Canada and sits on the advisory board of the Corporate Responsibility Association where she co-chairs a Thought Leadership Council on Brand and Reputation Management. Subscribe to the Bard MBA in Sustainability program to stay tuned in to our twice-monthly podcast series featuring sustainability leaders from the New York City area and across the planet.