In Search SEO 49: Grabbing Hold of Your Online Reputation Using SEO

The great Ari Roth joins the podcast to talk about brand reputation management on the Google SERP. · How to use the SERP to control your brand’s narrative · Using SEO to manifest a positive brand identity · How to handle brand inaccuracies within Google’s properties Plus, when SEO conspiracies go too far – A deep-dive into the Wall Street Journal’s take on Google.