In Search SEO 83: Perfecting Your Commerce Blog’s Content

Orit Mutznik joins the podcast to talk about getting content for a commerce blog right! · Aim to sell or aim to inform, what are you really trying to do with a commerce blog? · How hard do you push your product on your commerce blog? · What works, what doesn’t, and why so many commerce blogs fall short! Plus, we look at what makes for a good SEO study! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy reviews a study trying to prove how Google likes to promote itself. Turns out, the study has some flaws. Mordy covers parts of the study that aren’t on par with other studies he’s seen. Then Mordy shares his thoughts on what makes a good SEO study. In the interview segment, Mordy interviewed Orit Mutznik, head SEO at SilkFred to talk about commerce blog content. Orit shares her years of expertise for writing content for e-commerce sites like how not all verticals are the same, how to adapt your blog to your target audience and to forget focusing on the algorithm, what keywords to focus on for the blog and for the product pages, and how to use trends for keyword research. Resources: Mastering In-house SEO Book https://www.masteringinhouseseo.com/ Google’s Top Search Result? Surprise! It’s Google https://themarkup.org/google-the-giant/2020/07/28/google-search-results-prioritize-google-products-over-competitors SERP Feature Tracking Tool https://www.rankranger.com/google-serp-features Timestamps: What Goes Into a Good SEO Study? [04:31 - 19:02] Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [19:02 - 48:12] SEO News [48:42 - 51:45] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Orit Mutznik, head of SEO at SilkFred https://twitter.com/OritSiMu https://www.linkedin.com/in/oritsimu/ https://www.silkfred.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/