In Search SEO 87: Is Amazon Targeting SMBs with Search Ads?

Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs: * How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways * What Amazon's paid search strategy implies about the overall direction of the platform * How Amazon's use of search ads might impact competitor's ad budgets negatively Resources: Analyzing Over 100k Keywords Amazon Bid On in Google https://blacktruckmedia.com/blog/analyzing-over-100k-keywords-amazon-bid-on-in-google/ Rank Ranger Google Ads Monitor https://www.rankranger.com/blog/adwords-monitor Rank Ranger Google Ads Daily Explorer https://www.rankranger.com/blog/adwords-daily-explorer Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Jason Dodge, Founder of Black Truck Media https://twitter.com/dodgejd https://www.linkedin.com/in/dodgejd/ https://blacktruckmedia.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/