147. The Common App: How a Nonprofit Tech Company Transformed Itself for the Digital Age - with Jenny Rickard

For this episode, we're talking about innovation and the evolution of the Common Application, a nonprofit membership organization composed of more than 800 colleges and universities around the country and around the world with a common mission of promoting access, equity, and integrity in the college admission process.  Among the topics we discuss are how the Common App has reinvented itself for the digital age, how they prepare to handle a seasonal rush that leads to massive spikes of usage and traffic, and what happens behind the scenes over the course of a year for a company that winds up having just one big release every year. Joining us today to talk about those topics and more is Jenny Rickard, the CEO of the Common Application. Jenny has been the CEO of the Common Application for the last two years and her experience embodies each area of the college enrollment management process, including admissions, marketing communications, technology, and financial aid. Resources: Learn more at CommonApp.org Connect with Jenny on Twitter: @JennyCommonApp Learn more and get the full show notes at: 3PillarGlobal.com