53. The Four Lenses of Innovation, Part 2 - with Rowan Gibson

Best-selling author and innovation expert Rowan Gibson joins us for the 53rd episode of the podcast to discuss his latest book, The Four Lenses of Innovation: A Power Tool for Creative Thinking. Rowan shares examples of companies like Dell and Rolls Royce that have found success by challenging orthodoxies, talks about how the concept of seeing the future in the present applies to innovating successfully, and discusses the 3 distinct phases in the act of creation.   Rowan Gibson is a world-renowned innovation expert who has served as a keynote speaker on the subject of innovation in 60 countries around the world. Rowan is the internationally bestselling author of two major books on corporate innovation and business strategy: Innovation to the Core and Rethinking the Future, both of which are published today in over 20 languages. Rowan is also the co-founder of Innovation Excellence.com, the most popular innovation website in the world, built on an international group of over 22,000 members from 175 countries.