When Sustainable Beats the Status Quo with Everist
The demand for sustainable products has never been greater – and perhaps, never been more necessary. From climate change to the creation of vast trash islands, more and more consumers are realizing that real change is needed to protect and preserve our environment. For Jayme Jenkins, HBA ’07, and Jessica Stevenson, HBA ’07, real change wasn’t just about making a donation or changing their buying habits. Leaving their established careers, Jenkins and Stevenson are reimagining the beauty industry with Everist, which provides concentrated forms of traditional hair and body care products, reducing the industry’s typical reliance on plastic bottles and packaging. Since its launch, Everist has been featured by Chatelaine, Cosmopolitan, Elle, and Men’s Health, and was voted by Vogue and Time magazine as one of the best innovative products of 2021. Jenkins and Stevenson join Eric Janssen to discuss their passion for problem-solving, being the change they want to see, and how their careers in sales and marketing helped lay the runway to launch their own brand.