Should Business Owners Be Influencers?

Listen up boo and listen up closely: you do not need to be an influencer to run a successful business Don’t believe me? I know so many of us are convinced that your account has to look a certain way, have a certain amount of followers, or have that blue check mark on it. Some of you strive to become an influencer as your ultimate goal, dreaming of sponsored ads, free products, and tons of adoring followers. I mean, it would just make business easier right? Oh Buttercup, I can’t wait to prove you wrong. I was invited to speak at Spark U to high school senior girls recently and what I shared with them I want to share with you too: There’s a difference between building a business with influence and being an influencer. If you’re ready to hear why that influencer life isn’t as desirable as you think and how you really don’t need it to be successful, plug in those headphones and take a listen because things are about to get real good. It all starts with clicking play.