How To GROW Your Business [My Million-Dollar+ Authenticity Framework]

There's one secret ingredient I've found that allows you to best connect with your audience, and it's authenticity. In this video, I talk about what makes authenticity so effective, how it allows you to be a better person, and how it can make your wallet heavier. 1:59 - Be more of yourself 4:24 - Break the fourth wall 7:35 - You decide the rules 10:56 - Congruence over technique 14:53 - Don't censor your soul