How to Learn What Customers Really Want

One of the best methods of market research is talking to people. It's really that simple—but that doesn't mean it's quick or easy. If you sit down with many individual customers for at least 30 minutes each and talk about issues they're having and want to solve, you can gain a ton of insight into your audience's needs. In this video, I break down why it's so important to put in the time to talk to customers, how to recognize patterns in what people do and don't say, and how doing so can show you what they really need.