How To Sell When You're Scared Of Selling [The Authenticity Close]

Fake it 'til you make it is a popular saying, but faking it actually does more harm than good when it comes to selling and to life in general. In this video, I talk about how being inauthentic will make you fail even when you succeed and explain why telling your audience outright that you're scared of selling will earn you more trust and more conversions than faking confidence ever could. Chapters: 0:15 - What you should never do 1:00 - The authenticity close 2:10 - Don't fake it 3:10 - Be the most you