The Fladlien Dozen Part 1: Using Fear To Your Advantage

I don’t like using fear as the basis of my sales pitches, but understanding how it works is key to sales success. In this video, I talk about why you need to understand what your customers are afraid of, and why fear is the most powerful emotion to sell on. 0:10 - The Fladlien Dozen1:05 - The Customer Whisperer2:08 - Generic Sales Strategies2:45 - Why Fear Works4:45 - Heroes & Villains5:28 - Why Anger Works7:35 - Negatives & Positives