Why I Prevented 40 People From Paying Me $10K: The Power of Scarcity

It may seem backwards, but cutting your customers off can end up making you more money in the long run. In this video, I cover what makes scarcity so powerful, why you should follow through on your offers, and how it all makes you more money. 0:24 - Ben Cummings2:18 - Crummy Bonuses3:08 - Open Looping The Offer5:00 - Making Scarcity Believable7:24 - Adopting New Behaviors