Why You Should Spill Your Secrets

What if I told you that you can directly tell customers about the exact persuasion techniques that you're using on them in a sales pitch? A lot of you are probably cringing and shaking your heads because that sort of stuff is kept secret, hidden away from the customer. In this video, I'm going to talk to you about why spilling your secrets can actually benefit you, why you should pursue authenticity over secrecy, and why always leading with value is key to success.