#19 - WHOOP CEO Will Ahmed on optimizing human performance

Will Ahmed is the founder & CEO of WHOOP, a human performance company that collects and provides physiological data 24/7 to optimize how you train, recover, and sleep. WHOOP was founded in 2011, they have raised about $400 million, and the business is currently valued at roughly $4 billion. We discuss: • Whoop's founding story • The tradeoffs between distribution vs. product • Working with LeBron James & Michael Phelps • The biggest takeaway's from WHOOP's data • Transitioning to a subscription model • The benefits of meditation Enjoy!