#68 Yanni Hufnagel — The College Basketball Coach That Built A $100 Million Business

Yanni Hufnagel is a former college basketball coach for the California Golden Bears, Vanderbilt Commodores, and Harvard Crimson. But in 2017, Yanni left coaching and launched Lemon Perfect, a flavored cold-pressed lemon water brand. The business will do $60 million in sales this year, they have raised $40M+ at a $100M+ valuation, and their cap table now includes Beyonce, Kyle Kuzma, Josh Hart, Channing Frye, Nick Young, Spencer Dinwiddie, and others. We talk about how Yanni came up with the original idea, what made him decide to go all-in, the lessons he has learned along the way, and how he thinks the business can go from a $100 million valuation to a $5 billion valuation. Enjoy!