The Kinetic Enterprise: Creating Emotional Connection at Enterprise Scale
How do rational considerations, such as price and quality, kindle emotional bonds with customers? Which moments are pivotal in transcending from product satisfaction to brand love? For brands today, these questions should drive enterprise-wide strategies for building lasting emotional connections. Learn how to empower your organization to create experiences more responsive to customers’ needs, while infusing more human qualities across technologies and touchpoints. Hear Deloitte’s customer loyalty research and how brands can elevate human experiences to deepen bonds of loyalty and build lasting business value by weaving customer input and data points into everything they do. Get insights on customer-centric governance, ensuring consistency across your business, and delivering on needs and expectations more effectively. We’ll ask Deloitte’s Jennifer Buchanan, Sarah Logman and Tim Greulich for their take on The Kinetic Enterprise: Creating Emotional Connection at Enterprise Scale.