EP 22 Case study: Alaska Airlines and Boeing response to the door plug incident
Send us a Text Message.This week Marc and Tom review a case study Tom prepared around the recent Alaska Airlines in-flight emergency involving a suddenly missing door plug on the aircraft.Tom pulled together a case study around early phase crisis communications and he and Marc review and discuss how the three companies involved communicated to their stakeholders and customers in the first hours and days following the incident. Those companies include Alaska Airlines, Boeing, and Spirit Aero S...
Om Podcasten
Interviews, stories and lessons learned from experienced crisis leaders. Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matter expertise in a number of communication specializations, including crisis communication plan development, response and recovery communications, emergency notifications and communications, organizational reviews, and after-action reports. He blogs at Blog | Marc Mullen Our goal is to help you grow your knowledge and awareness so you can be better prepared to lead should a major crisis threaten your organization.Music credit: Special thanks to Nick Longoria from Austin, Texas for creating the theme music for the podcast.