LH #83 Jobs To Be Done with Ger Driesen

The 'Jobs To Be Done' approach (or framework) encourages a focus on what your end-user is trying to achieve when they access a product, service or experience. As professor Theodore Levitt puts it: 'People don't want a quarter-inch drill, they want a quarter-inch hole'. John talks to Ger Driesen, Learning Innovation Leader at the learning system provider aNewSpring, about how it can be applied to learning. Could this make for a more learner-centred approach to learning design, or might it raise conflicts with the priorities of organizational development? And what is the role of AI under this framework? 0:00 - Intro 3:24 - Ger's journey in learning 6:36 - The jobs-to-be-done framework 8:57 - How it will affect learning 12:14 - Examples of how the framework specifics work 20:41 - How the framework plays in an organisation 22:29 - The impact on L&D professionals 24:03 - Does AI have a role in this? 26:27 - Where to follow Ger Links An overview blog for JTBD for learning design: https://www.anewspring.com/the-jobs-to-be-done-approach/ A 'why JTBD' blog: https://www.anewspring.com/improve-learning-design-jobs-to-be-done/ Follow Ger Linkedin: https://www.linkedin.com/in/gerdriesen/ Twitter: @GerDriesen Ger's learning notes: https://www.anewspring.com/gers-learning-notes/ Website (company): https://www.anewspring.com/ Contact John Helmer Twitter: @johnhelmer LinkedIn: https://www.linkedin.com/in/johnhelmer/ Website: https://learninghackpodcast.com/ Patreon: https://www.patreon.com/LearningHack