Localization News: Sexist Machine Translation, IKEA's Clever Mistake #5

Localization News is here to report on: Why are some MT engines sexist • A recent translation mistake from IKEA... or was it a mistake? • How culture and context matter for translation. We also talked about the DTP process, swear words, and personalities. Totally in the context of localization :) Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat with little to no editing. Sources: The Conversation - https://theconversation.com/amp/ai-could-be-a-force-for-good-but-were-currently-heading-for-a-darker-future-124941 AdWeek - https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/retail/did-ikea-just-make-a-huge-translation-error-or-a-hilariously-clever-ad/amp/ Slator - https://slator.com/academia/new-research-do-translation-equivalents-really-mean-the-same-thing/ Thank you for listening and enjoy :)

Om Podcasten

"Once you stop learning, you start dying" - Albert Einstein. Since we're low on resurrection kits, please don't f*ck it up! Join Andrej Zito as he interviews localization experts in a rather casual, yet practical way. Are you tired of boring presentations that only want to sell to you? If you value practicality more than political correctness, this is the podcast for you. Let's make localization fun again!