MACH in Practice with Harry Rosen

Luxury Canadian men's retailer Harry Rosen, winner of the MACH Alliance Award for Best Retail Project 2022, has overhauled its digital customer journey by composing a best-in-class MACH platform. In this podcast, Tovi Heilbronn, Director of Digital Product and Experience speaks with Alliance VP Jasmin Guthmann about how they are using MACH technology to replicate their special in-store experiences online. By focusing on the business outcomes, and not on the technology itself, the company has built a modern MACH stack and put itself back in the driver's seat when it comes to digital ambition. In Tovi's words, they have digitized what makes Harry Rosen uniquely special.