The building blocks to success with MACH and LEGO Group

Niall Edwards, Vice President Marketing and Channels Technology at The LEGO Group, joins Sonja Keerl on the MACH Alliance Podcast to discuss how LEGO Group has moved to MACH, and critically how they evaluate vendors, changing from a feature-led mindset to an outcome-based outlook. The LEGO Group needs no introduction. A business that’s constantly innovating, they have been migrating their systems to MACH over the past few years after realising a lot of effort and money was being wasted with slow, laborious monolith technology.    What Niall Edwards, Vice President Marketing and Channels Technology at The LEGO Group, says has been critical is the vendor evaluation process. Whereas we’ve “become absolutely addicted to thinking about features,” Naill says business must flip the thinking to be focussed on outcomes. LEGO, as a result, have adjusted their RFP process, engage in more two-way conversations where fit is vital, and don’t just look to a list or matrix of capabilities that vendors can tick off.  Hear from Niall as he joined Sonja Keerl to discuss The LEGO Group’s digital journey, where their monolithic pain points were, some of their fundamental principles when looking at vendors, and more.