The future of MACH (Alliance)

With our recent flurry of new member announcements, we’ve surpassed 60 and the Alliance is going from strength to strength. As MACH becomes mainstream and examples of the incredible results brands are achieving are receiving more attention, our role as an Alliance will evolve. In a recent LinkedIn Live discussion, Sonja Keerl, Founder and President of the Alliance along with Kelly Goetsch, Alliance Chairman and Chief Strategy Officer at Commercetools discussed where MACH is moving to and how they are seeing interest developing in new industries and geographies.