Working out MACH for the health and fitness industry

From retail to health and fitness, Jim Hingston first went MACH whilst at Debenhams and has since moved on to be Head of Digital Product at The Gym Group. He joined Rory Dennis on the MACH Alliance Podcast to discuss his experiences and how they’re looking to grow and scale The Gym Group. The Gym Group boasts 183 locations throughout the UK, are open 24/7, and have a flexible, low-cost, no-contract model that differs from a lot of other gyms. With this model, they’ve experienced huge growth and are only looking to scale it further. At their heart though is digital experiences – from signing up to accessing the gym, there are so many digital touchpoints and interactions. Jim Hingston, Head of Digital Product, is tasked with leading the digital growth, helping to scale the business into the future. With bespoke needs unique to the health and fitness industry, building MACH foundations that allow them to piece together all the different systems has been key. Hear from Jim around his time so far at The Gym Group, as well as his learnings from implementing MACH at UK department store, Debenhams.