Criteo's Barry Adams on traffic shaping, sustainability and the programmatic ecosystem

In our latest MadTech Podcast Special, Barry Adams, EVP AdTech Services, Criteo and GM BidSwitch joins ExchangeWire head of content, John Still, to discuss BidSwitch's work, the importance of a sustainable approach and the current state of the programmatic ecosystem as we head into 2024. Tune in as Adams discusses: • Ad tech’s carbon footprint and the work being done to curb it • The industry's readiness for a cookieless future • The trends, and economic challenges, shaping the ad tech industry