S3E02: "Mastering Storytelling in Healthcare Marketing" with Rich Thomas, Owner & Director at INL agency
In this episode of The Marketing Consultation, Fabienne & Greg engage with Rich Thomas, an esteemed marketing strategist with a rich history in the field, including a notable period at Procter and Gamble. As the leader of INL agency, Rich discusses the nuances of marketing in healthcare, focusing on the art of crafting messages that resonate deeply with audiences by addressing their unmet needs while respecting the legacy of established brands. He delves into...