#230 Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie

Funnel Series #6Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge role in funnel strategy, but getting it right can be tricky. I have always loved having a source to learn about ads and somebody to keep me up to date, so I brought in my guest Kwadwo Sampany-Kessie to help make all this easier to understand. He’s the host of The Art of Online Business podcast and a Facebook Ads Manager & Strategy Partner. Kwadwo specializes in helping course creators scale their businesses, guiding them through effective ad strategies that get results. He’s worked with clients making anywhere from $250,000 to over $1 million annually and knows exactly what it takes to create high-quality leads. Kwadwo is living in central Mexico with his family, and brings a global perspective to his work, being fluent in Mandarin and Spanish. Listen to learn more about:How ads and funnels work together and how you can use them to boost traffic and conversionsThe latest trends in ad funnels, and what’s working (and what’s not) in the world of Facebook adsWhat you need to know to assess if a client is ready for ads and when it’s time to bring in an expertHow to track and report on ad performance, including how to identify if an ad was responsible for a conversionKwadwo’s Olympic Gold Medal Testing Framework and how marketing assistants can assist in the testing process to improve ad resultsTune in because we're getting into how Facebook ads can really assist the funnel, help our clients make more money, and create a smooth, effective customer journey for everyone discovering their business.*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Get Kwadwo’s Freebie: “The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results” email series and stop your ads from burning through your hard-earned money.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.