103 - How Katie Momo’s Copywriting Made $12 Million Dollars in Sales

How does a jewelry designer go from writing a few emails to helping her clients make multi-million dollar sales? Katie Momo is one of the most talented copywriters out there. Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she’d die on. You’ll also hear Katie’s spicy take on why the best copy isn’t written, it’s found. And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam’s machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out.  Visit www.northbeam.io to request a demo now.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Katie: LinkedIn: linkedin.com/in/katie-momo-63b67137 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials 00:00 Intro 03:44 Your Fancy Tech Isn’t Your Selling Point 10:04 Personality Driven Marketing 13:39 Customer Research is The Hill I’d Die On 14:18 The Best Copy Isn’t Written 23:05 How You Can Learn From The Best 28:13 Finding Katie